Monday, March 21, 2016

EAP Utilization Hack #23: Create a Video to Orient Employees and Family Members

If you don't have an EAP orientation video on your Web site because it sounds too expensive or complicated, let me give you the story on doing this simply.

You can create such a video yourself--more useful and effective than a Hollywood movie--with professional narration that discusses the use of your program. You make it from a PowerPoint.
This is very easy to do and it can look stupendously professional.

You may have everything in-house to do this yourself already, but using an organization like, you can find 3-4 professionals, each with their own skills to piece together such a project for about $300-$500. Such a video will also help you compete in EAP proposals and in responding to RFPs because it will drive EAP utilization up, thereby reducing behavioral risk from at-risk employees.

Here are the steps:

1) Create your script. Make it about 15 slides. Plan 25-30 words (no more per slide.) Brainstorm with staff what will be in this PowerPoint. This entire move will last about 4-5 minutes.

2) Get a professional voice to create 15 mp3s from the scripts above. This will cost you about $25-$50.

3) Get a PowerPoint expert to create the slides with professional graphics. This will cost about $150-200. You can make awesome professional PowerPoints yourself by visiting and copying the techniques you see. Easy peasy. 

4) Get another PowerPoint person to sync the words with the images, and with the voice files that are inserted as sound objects using PowerPoint. This will cost about $50. If you understand PowerPoint, you can do this yourself.

5) Create a video from the PowerPoint Show using a software program like Wondershare or PresentationPro to turn the PowerPoint into a video. This software is about $200, but well worth it. You will use this in the future like crazy for other videos you can make.

Your done!!

Now you have something you can show in an auditorium with a laptop, put on the web, or put in a DVD. The real value of your video is reaching family members and otherwise unreachable employees who are not familiar with your EAP (yet). You can also email the video link anywhere.

The ability to work with family members is part of the historical purpose of EAPs. It is also part of the EAP standards. Managed care EAPs play this down, don't promote it, or avoid it altogether. Don't let this be you.

Use to create a custom link to your video that is easily remembered. Try something like, etc. Put in the emails, in your EAP newsletter, on business cards, an on EAP posters.

The above could skyrocket your EAP utilization. To see an examples of EAP orientation or "what the EAP can do for you" PowerPoint and Video, visit the preview page at

#EAP #employee assistance programs