Monday, March 13, 2017

Increase EAP Utilization Hack #18: Ask Satisfied EAP Clients to Refer Others On Their Way Out the Door

This is the simplest and easiest way to increase EAP utilization--ask satisfied clients to refer coworkers or peers to the EAP as they leave your office. And for the booster tip: Tell your satisfied client to tell other employees that the EAP is confidential--really confidential to the fullest extent of the law. Short tip, but marketing confidentiality works better coming from a client who happens to disclose their EAP participation than it does from an EAP Poster. And, of course, this boosts EAP utilization rates.