If you put up EAP posters in office buildings and/or plant or industrial locations where employees gather, that's great. But are you keeping the garden weeded?
Chances are if you don't go visit those posters, they're getting taken down, covered up by other announcements, and at the very least are becoming invisible to potential clients who've seen them 400 times walking past them.
You have to refresh your posters. When I was Division Chief for Occupational Alcoholism Programs overseeing the U.S. Department of Agriculture EAP, I think my staff counted 47 bulletin boards at the headquarters of USDA on Independence Avenue in DC. Bulletin boards were a valuable tool for us in promoting the EAP, but we knew we didn't have a big budget to replace those posters. They were getting old, forgotten, and dog-eared. Our solution was to rotate the posters from one bulletin board to the next. Instantly we had refreshed posters.
So, if you want to keep visibility up, simply assign a number to each of the bulletin boards that you have access to, and then walk from one bulletin board to the next moving the posters at you go 1 to 2, 2 goes to 3, 3 goes to 4, etc. Do this about every four weeks. This will also get you out of the house. Here's a very cool poster I created for you. Use it in good health. It's part of the editable set of posters at EAPtools.com. (Hey...I know it will be tempting to hang it on the wall in your office, but it's for employees!)
