Should EAPs Give a Hootily about Customer Service?

If you have been reading this EAP blog for a number of years, then you know I like to discuss how to apply EAP skills, knowledge, advantage, the attractive element of legal confidentiality, leverage, relationship building, risk identification opportunity, and organizational access to reach into organizations and spot new and emerging problems and opportunities that will save more lives and deliver more black ink to the bottom line. This is how you get management tostand up and notice how the EAP core technology works. (Especially since their CFO and managed care have sold them a bill of goods that are not true EAP.) Indeed, an 800# service as a substitute for a comprehensive workplace focused program is really a farce when you consider all that EAPs do and can do. For example, take customer service training. Of course EAPs were never designed to train employees in how to deliver customer service. But let me ask you this: Is it appropriate for EAPs to deliver seminars on stress management? What about relationship effectiveness in general? Would you say that helping employees to improve engagement, attitudes, optimism, and manage conflict better are worthwhile and appropriate for the EAP role? Of course you would. So, what do you think customer service is all about? I think you are getting my point. EAPs can REACH into risk. And these sorts of services, training in this case smartly delivered, can elevate your program and give it a permanent spot at the strategic table in the employer's boardroom. After all you have a perspective that no one else can give.

Human Resource Managers: Are They Your EAP Experts?

If you disagree with me, I want you to reply back: Human resource managers, the CEO, or maybe the CFO of the organization you serve all have power over your EAP. These folks cut your paycheck and control your contract or position. But, here this: These folks are not experts on EAPs, the EAP Core Technology, or reducing behavioral risk and human factors exposures to risk with regard to troubled employees. (So far, I hope we are in agreement.) You're the expert. If you took their direction on how you should run the EAP, who you should see, when you should see them, how to do assessments, what EAP activities firmly grounded in the EAP core technology that you should or should not participate in, etc. you would increase risk to your organization, lower your EAPs effectiveness, and increase risk of being "farmed out" or closed down. (So far, I hope you still agree.) Then why do so many EAPs do all of these things out of fear when the HR department phones and says "do this", "don't do that"?

Here is the problem. You live in fear. Do what the "customer says" or you may not have a job in the future. This "HR is boss paradigm" over EAP mechanisms has played a major role in diminishing the value of the EAP field. Human resource managers are educated about EAPs not from materials produced by EAPA or EAP old-timers, traditional resources, or accurate core-based materials. Instead, they have been educated by managed care, newspaper articles, feature articles in HR journals written by freelance writers, human resource management instructors in the classroom with zero EAP experience or at least nothing long term, human resource management textbooks, the Chief Financial Officer (who has been educated by the benefits consulting firm), and that's about it. (Are you still in agreement with me?) Okay, the kamikaze statement for this blog: These folks don't know what they are talking about, but you are doing what they say--modifying your EAP and its activities to match their "model" of what they think EAPs are supposed to do!

The EAP field could, in theory disintegrate in front of your eyes if you do not claim the high ground and decide that you are the expert and say so. I cannot tell you have many times I have heard this phrase from HR managers -- "EAPs don't do that". Too many EAPs are changing what they do to please customers. Would you change they dynamics of "calculus" because your student doesn't understand math? Calculus has not changed since Newton invented it. So, what are you doing with your EAP? Why are you making changes to the program to match the boss's misguided understanding of EAPs are all about? Better yet, who is backing you up as "authority" should you hold your ground? That's another blog note for the future.

Careful! Don't Serve Up Problems with EAP Concierge Services

Concierge services - non-traditional helping hand services provided by EAPs and other work-life businesses to help employees resolve everyday work-life problems are gaining hold in the EAP field--well, here and there. A recent post on LinkedIn from a EAP in the United Kingdom got me thinking about this topic again.

The fragile rationale for the inclusion of concierge services in EAPs is that if you can't walk your dog and are worried about the carpet at home, this distraction isn't good for your employer's productivity. Hence a leap forward to providing a helping hand to employees that gets the logistics and worry off the employee's mind to free that brain up for more productivity.

I have one reaction to this: What is the "spirit and intent" of the EAP Core Technology?

Skeptics argue that such "concierge" services are the creations of the work-life industry and move away from what EAP services are all about. Others paint a rationale completely consistent with the core technology. 

The reality of course is that competitive pressures to keep EAPs in business (otherwise known as the market economy) are turning some EAPs into do-it-all for you, one-stop resources for employees. Is this practicaal and protectionist or it shooting EAPs in the foot?

Is this an evolutionary step in the EA profession? Or, is it a step away from behavioral risk management, hands-on help for troubled employes, and better penetration into unmanaged risks in the organization associated with human behavior that only REAL EAPs can identify and dislodge? Does it contribute to a loss of focus for the profession, thereby making it ever more vulnerable to being hijacked by managed care?

In many ways, EAPs have always provided some concierge services. I remember a kindergarten teacher phoning to say she was completely frustrated with AMTRAK for billing her $850 twice for taking a bunch of students on a field trip to New York. After four months and getting nowhere fast, she called the EAP. Yes, we took the case. After all, she does not have the time at work to be on the phone all day. About an hour of bird-dogging AMTRAK and the problem was solved. Concierge service? Perhaps, but is this proof that EAPs should dive in head first into this shallow water? If you argue yes, would you post a sign outside the EAP door that advertises "consumer affairs problems solved here?" What about your brochure?

Will these services build your utilization rate? Yes, but at what ultimate cost? I hear the siren's wail on this one? I think it is a shipwreck for the EAP field to venture this direction. I would argue you could make it easier to get farmed out. 

I think there is something called the “spirit and intent” of the EAP Core Technology. It requires an honest assessment of whether activities of your program match it because the profession is fewer in number this year than last--with many EAP closures only since 2012. I don't think concierge activity is what I would call a salvation related activity.