Powdered Alcohol: Will It Be Another Concern for Parents?

Parents and employers, heads up. There is a new, potentially dangerous substance of abuse coming onto the market: prepared, flavored, crystalline ethanol in ready-to-drink packets. Add five ounces of water and, abracadabra, just like Cup-o-Soup™, a flavored cocktail equal to the alcohol content of a typical mixed drink results. It’s not magic, it’s powdered alcohol. On March 10, 2015, the U.S. Alcohol and Tobacco Tax and Trade Bureau granted Palcohol, a powdered-alcohol manufacturer—the only one in America to date—approval to sell its novel product on the U.S. market. The substance may be available as early as August 2015. Learn about this substance (at least from the manufacturers perspective at www.palcohol.com. Download a tip sheet for this topic at http://bit.ly/TIP148

EAPs and the Talent Management Connection

An employee’s most significant relationship in the work organization is the one with the supervisor. Unless this relationship is constructive and positive, the risk of losing a worker to another employer or worse to a competitor will remain unacceptably high. Kevin Sheridan, a business consultant specializing in talent management reports in his new book, Building a Magnetic Culture (2012), that engaged employees are ten times more likely to feel their work is recognized, that their supervisor and top management cares about them, and that they are getting useful regular feedback. Such employees are also four times less likely to leave. Obviously the supervisor is a key influence in helping employees get these needs met. EAPs have a role to play because their skills and abilities can help enhance the relationship that supervisors maintain with employees. Visible and strongly delivered EAP services naturally target the improvement of relationships, and are therefore an excellent strategy for increasing employee engagement, and in turn, the improvement of business outcomes. Excerpted from the Jan 2012 issue of FrontLine Supervisor EAP Newsletter for Supervisors.

EAP Utilization Tip: Partner with Local Gyms & Exercise Merchants

Gold’s Gym and other franchises are privately owned. This means you probably have opportunities in your town to negotiate with such gyms to get free passes for your EAP clients. You'll boost worksite wellness, too. This is a very cool draw to improve your EAP utilization, and it works. I've done it.


The Gold’s Gym in our area (Arlington Virginia) agreed to give us one month passes for clients who we felt needed to take better advantage of opportunities to improve their health. Good preventative health means pursuing an exercise program, and what better way to get started than with a one-month free pass to a local gym. Word of mouth that the EAP offers clients free passes to a local gym can increase your EAP utilization. It doesn't take much. Just make this a quiet way in which your EAP helps employees. Don't promote it. Simply let it happen and watch the vote of confidence your EAP will soon get.

Imagine being able to hand a free monthly pass to an employee suffering with depression. You know reactive depression and milder depressive disorders benefit from exercise, so visit the local gym. Meet with the decision maker and claim the high ground on this improving the EAP utilization strategy.

Yes, Your Own Blog Can Pay Off! Pay Attention to Marina London

Hi everyone, yes, it is true. Blogging pays. If you are at the EAPA Conference taking place in Tampa right now, and you are participating in the seminar on blogging, pay attention.

Blogging is awesome and it can really, really help the EAP field---and your EAP.

But let me give you a tip. Select a niche!!! Don't blog about anything and everything. Of course, I am blogging about EAP related issues, but I could just as easily blog about EAPs and Workplace Violence.

Let's discuss this for a moment. Can you guess how many times the phrase "workplace violence" is Googled each month? I will tell you.....looking it up now as I type.......the answer is 49,500 times per month.

Impressive? Yes. But let's say you blogged on Workplace Violence every 7 days. No big deal -- just 100 words on how EAPs can play a positive role in reducing the risk of workplace violence. What would happen?

Here what would happen. Because your blog begins to accumlate highly relevant content, you would slowly but almost assuredly find yourself on page one of Google.

Do you realize the implications of this?

It means traffic---and that means anyone interested in the topic would slowly  begin to view you as the expert on this topic and witha  link to your website on your blog, discover you and your EAP. Search engines will rank you high because you are consistently talking about this topic. The rest is your message. But with 49,500 searches and you being on page one of Google, do you think you would get a few interested customers? Duh.