Promote Your EAP Staff (and Use Photos!)

Finding a great excuse to promote your EAP and build top-of-mind visibility is what makes for a high utilization rate. One super way to do this is by promoting your professional staff. Most professions have a specific week or month during the year that is used to promote that profession's unique contributions to the world of work. March is the month of social work, for example. Do you have any EA professionals who are social workers on your staff? If so, profile these staff in a newsletter next month. Identify the staff member’s unique educational background and perspective, and what that professional brings to the EAP. Find out what professional groups other staff belong to and do the same thing. Promote your staff personally with their photos so employees can see who they are. You must do this to get closer to potential employee clients. Use an editable Employee Newsletter (hint, hint) to make it easy. And here is the link to a monster list of Health Observances: