Increasing EAP Utilization Hack #17: Distribute an EAP Supervisor Newsletter

Create your own supervisor tips newsletter, or use ours, or someone's to build relationships with supervisors so they will naturally refer more often. You'll get more more EAP referrals, more at-risk employees, and you will see more alcoholic workers. Make it short. Make it sweet. Make it easy to read and relevant to supervisory issues, especially relationships, conflict, leadership, morale, productivity, team building, attitude issues, communication, and improving employee engagement. Send it monthly for maximum top-of-mind-awareness, not because I think you should, but because that is what is needed. Every marketer will tell you this--frequency is king, not quantity. A two page newsletter sent monthly is 50% more content per year than a four-page sent quarterly. And a 2-pager is more likely to be completely read. This is how you boost your EAP utilization. You also deepen your integration within the organization. Supervisors "sit" on troubled employees and often do not refer them until a crisis hits. It takes some nudging to get them to loosen their grip. This requires them trusting you, and then thinking of you first when a incident (or crisis) occurs. So also regularly educate supervisors about the EAP, how to refer to it, all the nuances associated with communicating effectively with you, how to avoid armchair diagnosis, how to follow up, how to help the EAP maintain and nurture the perception and reality of confidentiality, and remember to put yourself out there as a consultant regarding documentation, coaching, referral to the EAP, motivating of employees, engagement, conflict resolution, morale improvement, and making performance improvement plans more effective. You will grow your influence. Here is a sample supervisor newsletter and information.

Increase EAP Utilization Hack #19: Encourage DUI/DWI Court Programs to Refer to Your EAP

Employees of your company, or the companies you serve with your EAP, may get arrested for drunk driving. Establish relationships with the local courts, and specifically their municipal alcohol safety action DUI/DWI diversion programs to boost your EAP utilization rate. I've done it.
 
We're talking meeting with these professionals and discovering how you can help them with specific case management issues associated with clients who have eligibility to use your EAP. This could include family members.

ASAP or court-run alcohol-DUI/DWI intervention programs improve highway safety by reducing alcohol-related accidents and arrests. They are court-mandated programs for DUI and first-time drug offenders. ASAP evaluates those entering the program and recommends one or more of the following: driver education, alcohol/drug education, combination of education and counseling. All education is designed to prevent relapse and repeat offenses. By monitoring program participants, ASAP acts as a probation facility or diversion program for the courts. After completing the program, defendants either receive a certification of compliance or an order to return to court for noncompliance.

ASAP offices or similar services managing court referred DUI/DWI cases can use your services for assessment, follow-up, treatment referral, post-treatment monitoring, etc. And they have the power to make these referrals. Your EAP is voluntary, so the one caveat here is that the court can't force the offender to use your EAP, but a firm request will rarely be turned down by an anxious and cooperative client who would like to avoid going to jail. DUI staff counselors are swamped with cases. Many are difficult to follow up, and they experience frustrating communication with these court appointed clients, many of whom are alcoholic.

Some ASAP offices will accept the EAP's assessment, recommendations, and with the client's permission, allow the EAP to do the follow-up. As stated, most employees will readily accept a referral to the EAP when the ASAP counselor says, "You have an EAP with your company. We would like you to take advantage of its confidential services."

The chances are high that employees arrested for DUI are alcoholics, and this can further boost your alcohol-related EAP stats. There is nothing more valuable to an EAP than improving alcohol-related stats.

As you know, DUI and ASAP clients don't usually end up in treatment. And if they do, it is often poorly followed up--the most important aspect of treatment is follow up and aggressive participation in a program of recovery that does not dwindle. Many serious addicts get overlooked in DUI intervention programs, and your involvement may save lives on the highway if the alcoholic is motivated into treatment and properly followed up.

Call your court-run DUI/DWI intervention program. Meet to set up a cooperative relationship, and discuss how you might help them, help you. Synergy your efforts and boost your EAP utilization. Email me, and let me know how it goes.